APA Style
Walker, Orville C., Boyd, Harper W.. (1998).
Marketing strategy : planning and implementation (3rd ed.).
New York:
McGraww-Hill int..
Chicago Style
Walker, Orville C., Boyd, Harper W..
Marketing strategy : planning and implementation.
3rd ed.
New York:
McGraww-Hill int.,
1998.
Text.
MLA Style
Walker, Orville C., Boyd, Harper W..
Marketing strategy : planning and implementation.
3rd ed.
New York:
McGraww-Hill int.,
1998.
Text.
Turabian Style
Walker, Orville C., Boyd, Harper W..
Marketing strategy : planning and implementation.
3rd ed.
New York:
McGraww-Hill int.,
1998.
Print.