APA Style

Boyd, Harper, W., Westfall, Ralp. (1977). Marketing research : text and cases (4th ed.). Illinonis: Richard D. Irwin Inc..

Chicago Style

Boyd, Harper, W., Westfall, Ralp. Marketing research : text and cases. 4th ed. Illinonis: Richard D. Irwin Inc., 1977. Text.

MLA Style

Boyd, Harper, W., Westfall, Ralp. Marketing research : text and cases. 4th ed. Illinonis: Richard D. Irwin Inc., 1977. Text.

Turabian Style

Boyd, Harper, W., Westfall, Ralp. Marketing research : text and cases. 4th ed. Illinonis: Richard D. Irwin Inc., 1977. Print.